In class on Monday, September 10th, we began talking about the social inequality Latinos believe are represented in the media. They believe they are not being heard and their news is being short-sold in the spot-light. Unfortunately, the Fashion Industry is having the same thing happen to some of the world-renowned fashion designers like Louis Vution, Marc Jacobs, Christian Lousboutin, and so many more. Their ionic styles get overshadowed by inexpensive versions. But, the constant struggle for trademark is ending now along with the Latinos struggle in the media. Fashion designers and corporations are winning lawsuits against competitors and copiers, while Latinos are voicing their thoughts in the public media, creating their own news sights.
One of the largest trademarks occurring today is the famous Christian Louboutin has the ionic red sole for all of his shoe designs. The Business of Fashion quotes: “French shoe designer Christian Louboutin has won the right to trademark protection of his distinctive red soles in a US federal appeals court in the latest chapter of a bitter legal battle with rival luxury house Yves Saint Laurent.”
Also, Lululemon is starting a lawsuit with Calvin Klein for allegedly stealing the ionic "Astro Pant" from their collection. "The yoga retail alleged that Calvin Klein violated patents of the unusual waistband and design of the pants", reports the Financial Post.
Involving both Fashion and Media, Rafael Cennamo, pursued his dream in High Fashion clothing designs that eventually led to him developing Bridal Gowns that famous A-Listers have worn. He just showed his Spring/Summer '13 collection at the Mercedes Benz Fashion week, this past week. He is an inspiration to Latino designers to get their fashions out to the fashion industry in hopes of grasping onto the media. Multiple Fashion news sights picked up Cennamo as one of the "Up and coming designers" of 2013.
Christian Lousboutin and his ionic red soled shoes |
http://www.businessoffashion.com/2012/09/bof-daily-digest-louboutin-wins-made-in-paris-lululemon-lawsuit-new-fashion-order-duckie-brown.html
http://www.theupcoming.co.uk/2012/09/12/nyfw-rafael-cennamo-ss-2013-collection/
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