Women in the Business World of Fashion

Women represented in the business world is on a steady climb resulting in many CEO's and department directors, while women in the Fashion industry is most dominate. Put them together and you have Tory Burch, a luxury lifestyle women's sports-wear designer also built her global company from the grounds up in just seven short years. Burch is not only the designer, but also the creative director and chief executive officer of her Tory Burch company. “I’m lucky that I can be the designer and the CEO,” she said. “It allows me to be creative, but also look at business in a creative way. It’s a lot of different things coming at me, every minute, every day,” she said. 

Tory Burch with one of her ionic orange
doors behind her located at one
of her many stores

Burch didn't get to her own company right out of college. In fact, the Pennsylvania girl moved to New York City right after graduation to work with designer Zoran. She then later did PR and advertising for Ralph Lauren Vera Wang and Loewe. 

She got the experience and time needed to best understand the industry and then decided to create her own line. Many of her family and friends did not believe that creating a clothing line would be very do-able. But, Burch proved everyone wrong with having massive expansion and sell out rates all across the world. She has  had 25 stores opening in 2012 alone, and continues to bring in many women customers across the globe. 

Burch is really involved in social media because she wants to get the Tory Burch name out there while also listening to what customers want in return. She began a Twitter page but thought it was too promotional so she began running the Twitter page just about herself rather than the company. I know I follow her! 

Burch's next priority is integrating social media with commerce. She wants to be able to improve the website because she believes it is going to be the most important business aspect in the future. 

This PR and advertising women is putting her own spin into the business world, developing a lucrative business that is still expanding today. A woman in the power seat with a helpful husband by her side, in some killer clothes. Looks like Burch is proving all of the stereotypes wrong with being a wife, business woman, fashion designer, and  a mother of six. Burch has created a name for herself and as an inspiration to business women in the future.

Link to article: http://www.businessoffashion.com/2012/09/first-person-tory-burch-says-work-hard-think-long-term-and-be-patient.html